• - Achieved a complete topical dominance of one niche.
• - Covered virtually every keyword possible in multiple related niches.
• - Dominated a whole broad topic with all niches and keywords related to that topic and are now valued in tens or hundreds of millions of dollars.

Gone are the days when you can just slap a keyword-stuffed article on your site and rank it. Nowadays, search engines have gotten much more sophisticated. They employ both machine-learning algorithms and manual reviewers to check your website’s legitimacy.

The big websites get richer and the small ones continue struggling at the bottom. The SEO landscape has been changing for the last decade to favor bigger, more authoritative aged sites. They rank better in the majority of niches.

On top of that, most consumers have gotten used to seeing high-quality long-format articles on the Internet. As you have probably experienced by now, low-quality content neither ranks high nor converts well.

This is where Contentful comes in to help you handle the ever-increasing complexities of building authority websites that make money in the long run.

Quality content makes users spend more time on your website and visit more pages on your website. Search engines track these statistics to decide whether your page is answering the user’s query intent and provides a quality answer. If a user spends a long time on your page, search engines can decide that you deserve to be moved up the SERPs for that particular keyword. If most of the searchers click back to the search engine after spending just a few seconds on your pages, the search engine sees your website as not very helpful.

You get the gist. Search engines utilize simple self-learning algorithms which create a feedback loop and ensure that the best content rises to the top. This further reduces the weight and importance of backlinks. So simply by having more high-quality articles answering the intent of the searchers than the competition for that particular topic, you can gradually come to be the dominant force in your niche.

Imagine the SEO landscape by the year 2030. The bigger established sites are likely to become even more efficient at finding and covering thousands of long-tail keywords. It is easy to imagine that it will be extremely difficult to become successful with a new website by the year 2030. This is why it is important not to waste time and while there is still an opportunity, it is time to get busy building.

So now it is more important than ever to become productive and get legit content flowing your way. If you already have a website or multiple sites, you want to grow them not only in age but in size as well. A number of pages of unique content matters.

Finding as many keywords as possible to target is very important to fully realize the scope of your niche and to get as much traffic to your website as possible. We prefer to use a bottom-up approach on our sites, where we initially target the easiest Keyword-Golden-Ratio (KGR) type of keywords and then go after more competitive terms as our sites mature, gain authority, and search engines' trustworthiness.

Keyword tools like Ahrefs have greatly improved their ability to find long-tail keywords in recent years making it relatively easy to find hundreds or thousands of keywords in most niches. There are still many long-tail keywords that have low competition and virtually no articles targeting them.

A website with a lot of high-quality content designed to answer the searchers' intent is bound to generate consistent traffic and income. Websites with a consistent income are actively sought out by many online investors and can usually be sold for 30-45 multiples of monthly income.

Income-producing websites have become a sort of new-age real estate. Website valuations have been appreciating in recent years. If five years ago you could expect to get around 25 times your monthly income, nowadays this number has gone up significantly. As more and more people continue to look for ways to make money from home and be financially protected from lockdowns and economic uncertainty, the prices for money-making websites are likely to keep going up.

So it has never been as lucrative as now to build and sell income-producing websites. Articles and content have become a building material necessary to develop 21st-century online real estate just like lumber and concrete are required to develop residential and commercial real estate.

Most people overestimate what they can do in one year and underestimate what they can do in ten years. Long-term vision and dedication to your success are extremely important in online marketing. Let our Contentful team of American writers help you build and grow your online assets!

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